Director of Search

The Director of Search Engine Marketing is responsible for maximizing the sales and profitability of the Search Engine Marketing channel globally. You will be responsible for leading a team in managing millions of keywords across 2 brands world-wide and partnering with the IT division in refining the technology to support the channel. The ideal candidate has a thorough understanding of Search Engine Marketing, is a proven leader, and has a track record of delivering great results in a direct marketing environment.

• Defines, and implements the SEM strategy, including strategic vision, technology enhancements, and product roadmap


• Partners with the IT division and other key stakeholders to expand on existing technology


• Develops bidding and optimization strategies/algorithms to maximize the sales and efficiency of the channel


• Analyzes data to identify trends and opportunities. Stays current with industry trends.


• Oversees the daily/weekly/monthly management of SEM campaigns, managing to channel KPIs


• Pursues conversion gains through landing page testing, promotions and other key variables


• Develops channel sales and cost forecasts, with accountability for an 8 digit marketing cost budget


• Provides leadership, motivation and mentoring to team to maximize the results of the channel


• Partners with head of SEO channel, leveraging technical expertise in the development of technology enhancements and tools for SEM


• Partners with SEO channel to optimize overall Search Engine Strategy


• Partners across all marketing channels to leverage learnings, and to measure cross channel impact

• 8-10 years marketing experience


• Thorough understanding of Search Engine Marketing, ideally with experience managing a long-tail program


• Proven leadership skills, with the ability to influence across a broad set of constituents


• Strong analytical skills - gets excited by data, and can perform, interpret and act upon complex analyses


• Strong interpersonal and communication skills


• You don’t need to be a technologist, but you do need to understand how technology can be leveraged to maximize the potential of the channel


• Comfortable working in a fast paced environment, where performance is measured by results